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About Us

Jay Weinberg
Jay Weinberg is President of The JAY Group, a loyalty marketing company in Chicago. Jay has been involved in marketing and technology for over 25 years. His expertise is in developing strong customer acquisition and retention programs for clients. He has developed and managed successful marketing programs for Walt Disney World, LensCrafters, Preferred Hotel Group, Carpet One, Bath and Body Works, The Yankee Candle Company, and many others.

Mike Perri
Mike Perri has over 25 years of retail marketing & merchandising experience. Mr. Perri has broad industry experience, including developing and managing data-driven loyalty marketing programs from start to finish. Mr. Perri was Senior Vice President SHC Direct, Senior Vice President, Merchandising & Marketing at Factory Card & Party Outlet. Mr. Perri holds a management certificate from Illinois Benedictine College in Lisle, Illinois.

Manaw Modi
Manaw has 20 years of experience in business strategy, management consulting, M&A, and IT. He is an alumni of Harvard Business School, MIT, University of Virginia, Indian Institute of Technology (IIT), MBA (Smith School of Business, College Park).

Partners

Using mobile technology and 25 years of of loyalty system expereince, Loyal Touch Rewards' founders have solved many of the issues inherent in traditional card-based loyalty systems.
Perkville is a revolutionary service that empowers any local business to create a loyalty program in minutes. Perkville is free for users to join and offers monthly subscription plans for businesses.
Karma Strategies is a global Management & IT Consulting firm. We bring decision making intelligence to diligent leaders who tackle the most critical issues and serious challenges of today's business dynamics.
contact us
The JAY Group
444 N Wells St, Ste 304
Chicago, IL 60654
312-447-0414
312.637.9129
info@thejaygroup.com
Loyalty Leaders is a product of The JAY Group
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Products

Dashboard

Login to the program and the first page you see is "the dashboard" Configure it with just about any metrics, images, or charts The example to the right shows key performance indicators for the program and customer satisfaction metrics Each region or location would see only their information

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Login to the program and the first page you see is "the dashboard" Configure it with just about any metrics, images, or charts The example to the right shows key performance indicators for the program and customer satisfaction metrics Each region or location would see only their information Login to the program and the first page you see is "the dashboard" Configure it with just about any metrics, images, or charts The example to the right shows key performance indicators for the program and customer satisfaction metrics Each region or location would see only their information Login to the program and the first page you see is "the dashboard" Configure it with just about any metrics, images, or charts The example to the right shows key performance indicators for the program and customer satisfaction metrics Each region or location would see only their information

Ways to Register Members

There are many ways to register new members Via POS interface with a unique ID and contact info (phone/email) Member can fill out a form on site and it can be data entered by the store or at a central location (see the example form at right) Mobile Enrollment via SMS Opt-In and/or Mobile App Member can fill out a form online Either onsite or at their leisure Members can register with only an ID number and some form of contact (mobile or email) and be contacted later to complete the form

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Transaction Process Options

Swipe a card
Provide ID (phone or email) at POS or online
Other customized options

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Look up Members and Update Data

Store and admin users can update any member info (with tracked notifications) Admins can also merge two member accounts for the same person Store and admin users can easily look up members (see example on right) Members can update their own info online

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Purchase History

Users can look at the purchase history for any member (see example at right) With authorization, they can add purchases Users can also see all the promotions the member has received Emails Mailings Text messages Phone calls

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Reporting

The system provides user-requested reports that are updated in real time and available 24/7.
Reports are created using parameters and are very easy for non-technical users.

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Total Active Members

Reports can also be mapped to provide further insights into Member data

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Member Communications

Email and direct mail templates can be created and updated
Users can modify copy and offers to create unique promotions
Users can easily develop and send direct mail, email, and text messages

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Member Interface

Members can login to see their rewards activity, update their profile, and see special offers Mobile-friendly site

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Services
Benefits
Loyalty Leaders Benefits
  • Customization that allows you to design a program tailor made to your needs
  • Deep loyalty marketing experience in a variety of industries, including past experience developing and managing large rewards programs
  • Loyalty Leaders Executives deliver direct management from implementation through day to day management of program
  • Ability to pilot test at a low cost and rollout on a logical schedule
  • Flexible fee for services model that works for the company
  • Deep analytic insights and ability to measure program effectiveness
  • Ability to easily integrate with multiple POS systems and other legacy systems
  • Monthly program status and strategy meetings (more frequent during development)
Services
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Loyalty Marketing Strategy

Loyalty Leadersexperts help you develop the best-suited loyalty marketing strategy for your company. Your strategy must not only drive incremental purchases, but also provide a deep understanding of your customers so that you can exceed their expectations. After all, Loyalty Marketing is all about the customer!

We help you answer the tough questions, like, "How do I generate loyalty from my customers beyond discounting?" And we make sure your marketing strategy and loyalty portfolio are synchronized.
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Loyalty Portfolio Evaluation

If your existing loyalty marketing activities are just not generating the results you need, the Loyalty Leaders team is here to make it happen. We review your loyalty marketing efforts and activities, providing valuable suggestions and recommendations so that your programs can achieve get the best possible results. We also define a future road map to where you want to be.

Loyalty program evaluation will ensure your programs evolve as envisioned.
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Loyalty Program Design
& Development


Have you ever wondered about developing a loyalty program for your company with all the nitty-gritty that meets your objectives? Or, have you been looking to refresh your existing loyalty program? Have you wondered whether you should use points or no points? Have you wondered about the perks your loyalty should include? About the database used? Well, Loyalty Leaders are professionals at it.

We use our expert team to help you design a fully integrated system that best meets your business objectives and helps you create valuable customer experiences. Each program, in its various life stages, requires the knowledge of the "pulse of the market". That's where our market research service plays a significant role.
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Market Research

It is very important to stand to our customers' expectations, to know what, when, how and where they require your focus to be. Loyalty Leader experts help you getting credible data by asking the right questions to the right people at the right time, by using all the necessary tools and skills. For both existing and planned products and services, we not only help you gather valuable data but also separate the un-necessary noise from it for better analytical results.

Our experts help you achieve the critical differentiation for your loyalty programs, while balancing program revenue and costs to achieve favorable economics. Our market research service combined with data analytics and predictive modeling transforms your customers into your brand advocates.
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Data Analytics and
Predictive Modeling


Making sense of data and capitalizing on it can be difficult. The JAY Group's Loyalty Leaders team completely understands and supports that. Hence, we help you gather the answers to the questions you have through data analytics. We help you make sense of the data, use it for a better customer experience, and make smarter decisions. With our skills, tools and expertise we make sure you nail it right and nail it hard.

We have expertise in a host of analytic processes, like regression, segmentation, and decision tree (CHAID, CART). But having insights is just half the story. The other half is incorporating that in specific loyalty programs. We make sure your programs learn from the past and position for the future by incorporating analytics learnings.
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Program Management

If you simply "don't have the bandwidth", don't worry. Our team can help you manage and grow your loyalty marketing programs. We are very good at scouting and developing talent for you, as well as partnering with your team to ensure your program is successful. We run "lean and mean", creating value and keeping costs to a minimum.

The JAY Group's Loyalty Leaders team includes program managers, marketing analysts, programmers and marketing technology experts, creative and production services, and online marketing experts. Tap into whatever services you need to round out your team, or just have us take responsibility for the entire program. We love to make loyalty magic happen!