Loyalty Marketing Strategy
experts help you develop the best-suited loyalty marketing strategy for your company. Your strategy must not only drive incremental purchases, but also provide a deep understanding of your customers so that you can exceed their expectations. After all, Loyalty Marketing is all about the customer!
We help you answer the tough questions, like, "How do I generate loyalty from my customers beyond discounting?"
And we make sure your marketing strategy and loyalty portfolio are synchronized.
Loyalty Portfolio Evaluation
If your existing loyalty marketing activities are just not generating the results you need, the Loyalty Leaders
team is here to make it happen. We review your loyalty marketing efforts and activities, providing valuable suggestions and recommendations so that your programs can achieve get the best possible results. We also define a future road map to where you want to be.
Loyalty program evaluation will ensure your programs evolve as envisioned.
Loyalty Program Design
Have you ever wondered about developing a loyalty program for your company with all the nitty-gritty that meets your objectives? Or, have you been looking to refresh your existing loyalty program? Have you wondered whether you should use points or no points? Have you wondered about the perks your loyalty should include? About the database used? Well, Loyalty Leaders are professionals at it.
We use our expert team to help you design a fully integrated system that best meets your business objectives and helps you create valuable customer experiences. Each program, in its various life stages, requires the knowledge of the "pulse of the market"
. That's where our market research service plays a significant role.
It is very important to stand to our customers' expectations, to know what, when, how and where they require your focus to be. Loyalty Leader experts help you getting credible data by asking the right questions to the right people at the right time, by using all the necessary tools and skills. For both existing and planned products and services, we not only help you gather valuable data but also separate the un-necessary noise from it for better analytical results.
Our experts help you achieve the critical differentiation for your loyalty programs, while balancing program revenue and costs to achieve favorable economics. Our market research service combined with data analytics and predictive modeling transforms your customers into your brand advocates.
Data Analytics and
Making sense of data and capitalizing on it can be difficult. The JAY Group's
Loyalty Leaders team completely understands and supports that. Hence, we help you gather the answers to the questions you have through data analytics. We help you make sense of the data, use it for a better customer experience, and make smarter decisions. With our skills, tools and expertise we make sure you nail it right and nail it hard.
We have expertise in a host of analytic processes, like regression, segmentation, and decision tree (CHAID, CART). But having insights is just half the story. The other half is incorporating that in specific loyalty programs. We make sure your programs learn from the past and position for the future by incorporating analytics learnings.
If you simply "don't have the bandwidth",
don't worry. Our team can help you manage and grow your loyalty marketing programs. We are very good at scouting and developing talent for you, as well as partnering with your team to ensure your program is successful. We run "lean and mean", creating value and keeping costs to a minimum. The JAY Group's Loyalty Leaders
team includes program managers, marketing analysts, programmers and marketing technology experts, creative and production services, and online marketing experts. Tap into whatever services you need to round out your team, or just have us take responsibility for the entire program. We love to make loyalty magic happen!